we do: advertising, digital innovation
and design solutions.

SOME OF THE CLIENTS WE WORKED WITH

The 360 treadmill is developed for you to evaluate, customise, and optimise your run. By utilising multiple cameras focused on different parts of your body, the 360 treadmill gives you an instant view of how you perform.

concept development, app design and development, art direction
Client: GFC
Together with State Interactive we built a treadmill with a 4 camera angle screen to help you improving your running technique.
If you can see yourself through the eyes of a professional running coach, you will gain a stronger understanding of your strengths and weaknesses.
We developed an iPad app available on location for the useres to learn more about running techniques and about the installation.

NK av MIG, a digital campaign for department store Nordiska Kompaniet.
Show what inspires you creating a digital moodboard with the new collection, and get a chance to win gift cards and showcase your style at NK famous window.

art direction, design, web development.
Client: IBEYOSTUDIO

Grolsch Block Party is a street festival that gathers the best upcoming artists in Sweden. They needed a new identity, a social media strategy and a new platform for the 2012 edition.

IDENTITY, ART DIRECTION, SOCIAL MEDIA STRATEGY, WEB DEVELOPMENT.
Client: sab miller, GFC
Söder Live cam was an Instagram and Google Maps API experiment we developed for the event.
Pictures #grolschblockparty would drop a pin on the map in the area of the festival. Built upon Instagram realtime.

Nominated the Tumblr of e-commerce by Wired, Tictail is the hottest startup around. We've been working with this amazing company since start on many levels including webdesign, merchandise and campaign marketing.

MARKETING, MERCHANDISE, WEBDESIGN.
Client: Tictail
Tictail Block Market was an event we hosted during Block Party. Online stores on Tictail got promoted by selling their items to the over 15 000 visitors to the event.

Every year PR agencies face the problem of emptying their showroom when the new collections come. Together with IBEYOSTUDIO we launched Mode X Världens Barn, a website where people could buy fashion from PR showrooms while the profit was donated to Sweden's charity organization Världens Barn.

IDENTITY, WEBDESIGN, SOCIAL MEDIA ACTIVATION.
Client: Radiohjälpen
Swedish artists and celebrities took part to the project by selling their favorite clothes on Mode x Världens barn

Fredrik Glimskär, CEO | +46 73 940 30 45 | fredrik@oystr.se
Luca Deasti, Creative Director | +46 76 394 84 10 | luca@oystr.se
Carl Wetzenstein, Design | +46 76 827 64 23 | carl@oystr.se
OYSTR. ALSNÖGATAN 12, 116 41 STOCKHOLM.